A team of action sports industry insiders who are experts at marketing to today's youth through action sports and entertainment.
We specialize in linking brands, manufacturers, retailers and consumers in new ways that deliver results and benefit all.
A former partner of the advertising agency McElroy FCB; VP of Marketing for Globe Shoes and O'Neill Clothing; and, President of …Lost Clothing, Tim gets today's youth marketing challenges and opportunities. He heads up TASC's strategic development, account management and brand incubation divisions.
Founder and CEO of Graffy, Inc., Graffy’s 18 years of media expertise includes developing and executing multi-media packages and event/athlete sponsorships. He specializes in maximizing media and event relationships with national broadcast partners like ESPN / ABC, FOX / Fuel TV, NBC / Alli Sports, MTV, as well as core media partners in surfing, skateboarding, snowboarding,Moto, and BMX. Graffy designs well-balanced platforms that effectively communicate and connect with the youth audience.
The creative behind perfectholiday brand design (p/h). Bryan works to define a new genre of modern branding. Throughout his career, Brian has brought creative direction, design and core experience with a youth minded approach to ad agencies and brands. He has contributed to McElroy FCB, Young & Rubicam, Peterson Milla-Hooks, Quiksilver, Roxy, Volcom, Vans, PacSun, Salt Optics, Mountain High Resort, DC, Burton, Gravis, Boost Mobile, and Oakley to name a few. Bryan is driven by what's next in the fine art of design, communication and tastemaking.
As principal and creative director of ChopShop, Zach brings a unique perspective to every creative challenge. He has worked with numerous ad agencies and brands to create and translate ideas into innovative and visually stunning television, web and alternative media campaigns. Zach approaches every project with a discernible sense of youth and passion. Zach's creative efforts include work for Nike, PacSun, Boost Mobile, Quiksilver, Harley-Davidson, Perry Ellis, Virgin Mobile and FUEL TV among others.
Ken is the master of managing creative production and post-production facilities and talent. After ten years in Hollywood, Ken established Orange County Post and later co-founded ChopShop Entertainment, Inc. Ken brings extensive experience to the TASC team based on his work with major Southern California ad agencies and corporate direct clients including Young & Rubicam, O'Leary & Partners, Team One, Taco Bell, Boost Mobile, Quiksilver, FUEL TV and others.
With a background in marketing research / analysis, brand development and business consulting, Justin keeps the airplanes in the sky. He is the glue of the TASC team, facilitating account communication and strategic development. With his MBA thesis on Eco-Efficiency of Snowboard Manufacturing published in the International Journal of Sustainable Society, Justin also brings an ecological insight and green thinking to TASC clients.
Joanne has nearly 20 years experience in public relations and marketing. She specializes in consumer products, action sports, entertainment, and cause marketing. She has helmed marketing departments for entertainment companies and ran multi-million dollar accounts for large PR agencies. Her client list is testament to her broad range of experience – The Grammy's, Red Bull, Quiksilver, Roxy, SIMA, Togo's, Del Monte, Avon 3-Day's, Verizon, Tanqueray, and many others.
Having spent 20+ years in surf retail, most recently as the CEO/Partner at Killer Dana, Lounge brings a focus on turning ideas into sales. With over a decade of experience in ecommerce, he has become an authority on user interaction design, non-traditional marketing, and ecommerce technology while maintaining a constant focus on customer acquisition and long-term engagement. He is particularly focused on the ability of emerging technology - including the connectedness of the social graph - to create more meaningful shopping and branding experiences. Lounge brings an entrepreneurial energy to every project.
creative
In the beginning there was an idea…
Our creatives work with your team to develop a vision and effectively convey that message to consumers.
research and analysis
Knowledge is power.
We get to know your customer and the most impactful ways to reach them.
strategy
If you know where you want to go it's a lot easier to get there.
We're all about working with you to design a comprehensive strategic roadmap that will achieve your goals.
media and events buying and placement
The medium is the message.
A successful media campaign in today's media landscape is about much more than frequency, reach and impressions. We design packages that reach the youth market traditionally and non-traditionally based on research, strategy and creative.
public relations
Walk the walk and talk the talk.
Public relations and media consumption is in a hyper-evolutionary state. Traditional media takes its ques from social media and vice versa. We design programs that speak to your many audiences – from the Wall Street Journal, to MTV, to a teenager's blog.
TASC - Bridging the Gap
PacSun
Situation - Retail has been hit harder than any other business sector and PacSun was not immune. With sales slumping and other mall based teen retailers taking market share with "disposable" fashion, PacSun had to take a stance.
Strategy - Our strategy was to get PacSun back to its true point-of-difference and embrace the authenticity of its top action sports brands, such as Volcom, Fox, DC, Hurley, Quiksilver, Element, Billabong, O'Neill and Roxy. We incorporated the existing brand assets of these companies into PacSun's overall story.
Results - We successfully coordinated the efforts of nine typically competing brands to create a campaign that truly captures what makes action sports unique and special. It's fun, inspirational and attention grabbing.
We like computers
info@tascollective.com
3105 El Camino Real
San Clemente, CA 92672
Join the conversation; we want to hear what you have to say.